

Seoul National University’s Marketing Department interprets market behavior and quantifies through various models

The Marketing faculty at SNU Business School focus on addressing complex research questions within the global business environment. Drawing upon rigorous quantitative models and cutting-edge behavioral theories, we strive to advance the fundamental understanding of how consumers and firms interact in dynamic markets

The Master and Ph.D. programs in Marketing at SNU aspire to advance the global frontiers of the discipline by immersing students in uncompromising academic training, distinguished by both theoretical depth and empirical rigor. The program’s architectural milestones—intensive coursework, comprehensive qualifying examinations, and the dissertation defense—are meticulously designed to cultivate the next generation of premier scholars in the field of marketing

We host seminars where top scholars from all over the world get together to chat about the latest research and fresh trends in marketing. It’s a great way to spark new ideas, team up, and help push global research to the next level.
"Provide rigorous theory and real-world analysis to drive academic and research success."
"Advance theoretical knowledge and foster original research in marketing."
Get in touch
Phone: 02-880-6919
Email: yheeko@snu.ac.kr
Address:
SNU Business School, Building 58, 1 Gwanak-ro,
Gwanak-gu, Seoul, Republic of Korea
Working hours:
9:00AM – 6:00PM
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