The Marketing PhD program in SNU Business School is purported to foster academic scholars with excellent qualifications to conduct cutting-edge research. Our PhD graduates contributes to the advancement of academia as leading universities at home and abroad.

This PhD program is very selective and operates on full-time basis only. Typically, PhD students in Marketing area would choose either consumer behaviors or quantitative marketing as their major research fields when entering the PhD program. For the first two years of course works, students are exposed to fundamental knowledges in marketing and related areas including psychology, economics, and research methodologies relevant to their chosen field of study. Students are also encouraged to conduct their own research as early as possible. Faculty advisors interact closely with students and the Center of Marketing Research in SNU Business school also offers various opportunities to help students facilitate their own research ideas and develop them into final research outcomes. Such opportunities include marketing seminars, marketing research day event, and supports for academic conference participations. The Center also provides research support for the final year students working on their dissertations.