The Master program in marketing is purported to provide academic preparations for students aiming to develop into excellent researchers in the area of marketing. Unlike the MBA program, our master program in marketing has more emphasis on the ability to conduct academic research. Students are encouraged to take courses in basic disciplines such as psychology, economics, and statistics as well as in marketing. The master thesis , one of the requirements for the degree, is expected to be a rigorous research paper. Some students choose to work as research assistants or teaching assistants during the program. Many of the graduates of our master program have continued their careers in academia by pursuing a PhD in our universities or in global top universities.

Students are encouraged to work closely with faculty advisors on their studies and research and faculty advisors are readily available. The Center of Marketing Research in SNU Business School offers various opportunities to help graduate students facilitate their own research ideas and develop them into final research outcomes. Such opportunities include marketing seminars, marketing research day event, and supports for academic conference participations.